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Cirrus Visual Communication | Named for the highest-altitude cloud, Cirrus sought a name and
visual identity that would be subtly indicative of excellence, while simultaneously ambiguous
enough to get people asking, “what is it that you do?” The question is answered throughout the
identity via the use of bold typography, clever copy and casual imagery that, in contrast with the
markedly corporate style, are indicative of the professional yet laid-back culture that define this
creative services firm.
visual identity that would be subtly indicative of excellence, while simultaneously ambiguous
enough to get people asking, “what is it that you do?” The question is answered throughout the
identity via the use of bold typography, clever copy and casual imagery that, in contrast with the
markedly corporate style, are indicative of the professional yet laid-back culture that define this
creative services firm.
Long Companies | As the market leader in Southern Arizona’s real estate market, Long
Companies found itself needing to redefine its corporate culture, while maintaining a sense of the
history that had led to its success. In an effort to make the brand more approachable, a
secondary color palette was developed and a library of natural and lifestyle-oriented photography
was assembled. These new visual tools were delicately combined with existing brand elements,
and a new system for visual communication was born.
Companies found itself needing to redefine its corporate culture, while maintaining a sense of the
history that had led to its success. In an effort to make the brand more approachable, a
secondary color palette was developed and a library of natural and lifestyle-oriented photography
was assembled. These new visual tools were delicately combined with existing brand elements,
and a new system for visual communication was born.
Baja Products, Ltd. | Since innovating the original acrylic spa in the early 70’s, Baja Products
had done little in the way of updating its brand identity. A reimagined logo, an expanded and
more contemporary color palette, and a progressive document structure applied seamlessly
across the company’s sales collateral, brought the brand decades forward, revitalizing the
Baja name with both dealers and consumers.
had done little in the way of updating its brand identity. A reimagined logo, an expanded and
more contemporary color palette, and a progressive document structure applied seamlessly
across the company’s sales collateral, brought the brand decades forward, revitalizing the
Baja name with both dealers and consumers.
Finley Distributing | Commissioned by beverage distribution company owner and family
matriarch Dorothy Finley, the Finley Distributing identity seeks to gracefully exhibit a sense of
family and business history. The centerpiece of this elegant identity is the family coat-of-arms
adorned with wheat and hops. Finished in a stately gold foil, the stationery system helps Mrs.
Finley make a strong impression through her regular correspondence with high-ranking
politicians, prominent business people, and fellow philanthropists.
matriarch Dorothy Finley, the Finley Distributing identity seeks to gracefully exhibit a sense of
family and business history. The centerpiece of this elegant identity is the family coat-of-arms
adorned with wheat and hops. Finished in a stately gold foil, the stationery system helps Mrs.
Finley make a strong impression through her regular correspondence with high-ranking
politicians, prominent business people, and fellow philanthropists.
Vaisala Oyj | Headquartered in Vantaa, Finland, this global weather systems conglomerate is faced
with the daunting task of maintaining its brand across 5 continents, 10 countries and over 1,000
employees. When its Thunderstorm division was created in 2002, the parent company’s graphic
standards were meticulously adhered to, allowing the new division to integrate seamlessly. As a
result of its attention to detail, the Thunderstorm Division has become a relied-upon partner, helping
maintain the brand among all of Vaisala’s North American business units.
with the daunting task of maintaining its brand across 5 continents, 10 countries and over 1,000
employees. When its Thunderstorm division was created in 2002, the parent company’s graphic
standards were meticulously adhered to, allowing the new division to integrate seamlessly. As a
result of its attention to detail, the Thunderstorm Division has become a relied-upon partner, helping
maintain the brand among all of Vaisala’s North American business units.
Tucson Clinical Research | Utilizing the simple graphical structure of a molecular diagram as its
basis, upon closer examination the Tucson Clinical Research logo cleverly reveals a symbol
referencing the company’s desert locale — the sun. Both elements are carried throughout Tucson
Clinical’s collateral, resulting in a decidedly clean, scientific, yet optimistic, look and feel.
basis, upon closer examination the Tucson Clinical Research logo cleverly reveals a symbol
referencing the company’s desert locale — the sun. Both elements are carried throughout Tucson
Clinical’s collateral, resulting in a decidedly clean, scientific, yet optimistic, look and feel.
Epic Rides | Promoter of endurance mountain bike races, Epic Rides likes to keep their events'
marketing fresh. Cirrus applies a hip new look & feel to every race, while retaining the event's unique
identity. Each collateral package includes shirts, posters, water bottles, etc. This is a sample of the
artwork created for the 2009 10th annual 24 Hours in the Old Pueblo event, billed as the largest
24 hour mountain bike event in the United States.
marketing fresh. Cirrus applies a hip new look & feel to every race, while retaining the event's unique
identity. Each collateral package includes shirts, posters, water bottles, etc. This is a sample of the
artwork created for the 2009 10th annual 24 Hours in the Old Pueblo event, billed as the largest
24 hour mountain bike event in the United States.
Various Logos and Identity Work
