How can your business take advantage of the guerrilla marketing phenomenon? Here are six ideas to get you started.
While logos exist literally everywhere in today’s society, they’re not necessarily easy to develop. Start the process by checking out these top 8 tips about designing your small business logo.
If you’ve recently seen people out wandering the streets with their faces in their phones, then you may have heard of the latest digital craze sweeping the nation: Pokémon Go.
Back-to-school shopping is an eventful time of the year, full of consumers looking for products that fit their needs. So how can your business use this time to market itself?
Testimonials are an effective marketing tool that build trust, are candid and convincing. So how can your business use testimonials? Today we’ll take a look and find out.
Today, let’s talk about some tips on how to use social media sites to your advantage and market your business. It’s time to get social.
Effective calls to action should be seen throughout your company’s marketing materials, but when crafting an effective CTA button for your website, keep these important pointers in mind.
Today, celebrate our nation’s founding by marketing your business and growing your sales. Here are a few ideas to get you started on how to really explode your marketing strategy this Independence Day.
When it comes to marketing a business, there’s a slew of media platforms to consider. Today, we’re going to talk about a classic: Flyers.
They say laughter is the best medicine, and for your marketing strategy, that just might be true. Check out some of these ways humor can help your marketing campaigns, and even a few tips to get you there.
It’s been called the “summertime slump,” as many small businesses experience a decline in sales during the hot, lazy months. So how can you combat this slump? By staying current in marketing strategies, of course.
If you’re struggling to create an effective landing page for your business, check out these top 10 super awesome tips.
You could hire a video company and pay tons of money to show off your business. Or, you could use these tips to make a professional looking marketing piece with video.
No two people are the same. Let’s talk about how your business can distinguish between different generations to achieve marketing success with your next campaign.
There are the tried and true tactics of marketing, but as the world evolves so do our tactics. That’s why you should consider an agile marketing plan.
Before you sink your teeth into the big, wide world of marketing, consider taking a closer look into your own backyard. Today, let’s talk about the benefits of local marketing for your business.
Press Releases are a great way to reach all types of news outlets with your marketing message. However, if they’re done incorrectly, your marketing efforts could end up in the trash before they ever take off in the first place.
Writing doesn’t have to be your strong suit to succeed at content marketing. Follow these tips to ensure that your content strategy is moving in the right direction.
Building a logo is only one part of your brand, but it’s also an incredibly important visual representation of what you do. That sounds like a lot of pressure, but there are some easy steps you can take to make sure your logo has lasting power and conveys exactly your mission.
The single most important aspect of marketing is to make sure that the message you want to convey is the same message that your audience receives. That means your business needs to develop a clear, concise message that is easily relatable with your marketing efforts.
There’s no denying that we live in a digital world; maybe that’s why there’s still something so unique about receiving snail mail. Check out these tips to make sure your direct mail piece gets noticed and, more importantly, acted on.
Sometimes when you want to improve your marketing efforts, it starts from further back. Check out these productivity tips to help make sure you’re on top of your marketing game always.
In the days of marketing past, an elevator pitch was all the rage. Picture this—you hop in the elevator and have one chance to pitch your idea before the doors open and your prospect skips off into the sunset.
Many small businesses struggle to find an audience. Oftentimes it's because they haven’t been able to create a brand.
If your website doesn't have some sort of call to action, there’s a good chance you’re losing out on sales. Go on, tell your readers what to do.